DIY Toy Trade Status
According to public data, China's DIY toy-related import and export trade in 2024 presents the following characteristics:
I. Regional export performance
Fujian province : Toy exports in the first four months of 2024 increased by 52.3% year-on-year, among which educational DIY toys, as a key category of promotion, received policy support (such as customs to provide technical rule interpretation, intellectual property protection consultation, etc.) .
Second, the overall industry background
export structure : In 2024, China's total toy exports were 39.87 billion US dollars, down 1.7% year on year, negative growth for two consecutive years, but the general trade accounted for 65.51%, reflecting the dominant position of independent brands .
Product category : unlisted toys and models (which may include some DIY toys) have long held the largest share of exports, accounting for 52% in 2023 .
Third, market trends
mature market : traditional markets such as Europe and the United States have strong consumption power and stable demand, which supports the order volume of DIY toys and other categories .
emerging markets : although the popularity of fashion toys is high, but limited by the objective environment, export volumes generally decline, may have a certain impact on the development of DIY toys .
The above data shows that DIY toys show regional growth highlights driven by policy support and mature market demand, but the overall industry is still facing downward pressure on exports.
